General Assembly: Independent Project
I joined General Assembly's UX Design program in fall 2015 to help with my transition into UX. Below is an explanation of the project that I focused on, which served as a way to learn more product design process.
Redesign an applicant tracking software (Jazz) to improve the user experience for all users (candidates, recruiters, and hiring managers) with the larger goal of providing more transparency to the recruiting experience.
Transparency is a pain point for all participants in the recruitment process (candidates, recruiters, and hiring managers). Without transparency, all groups can feel frustrated and helpless due to a lack of information. An applicant tracking software should be a tool that can provide transparency & a positive user experience for all users. However, Jazz's lack of transparency hurt the overall user experience and frustrated users.
Users & Audience
Jazz has three user groups: candidates, recruiters, and hiring managers. For this project I created personas that represented these user groups which helped to inform my project.
Due to the time constraints of this project, I primarily focused on redesigning the candidate user experience of Jazz. With more time, I would have addressed the pain points of the recruiter and hiring manager experience.
- I chose to redesign a software product that I was familiar with for my independent project. In my role as a technical recruiter, I use Jazz on a daily basis and was frustrated by its lack of transparency.
- Initially, I conducted a review of the competitive landscape for applicant tracking softwares, specifically comparing Jazz with competitors Jobvite and Greenhouse around possible feature areas that I thought could improve the candidate user experience; a self-assessment feature and a personalized tracking feature for the candidate.
- Next, I interviewed 20 people in order to create personas for the candidate, recruiter, and hiring manager user groups.
- Next, I sketched user flows and then tested their navigation by conducting card sorts with fellow General Assembly students to validate the user flow. Through card sorting, I found:
- All participants preferred the self-assessment feature prior to an application, as it provided a time saving measure and the ability to gauge role fit prior to application.
- All participants liked seeing the tracking bar of the interview process, as it helped to set expectations around upcoming steps.
- Some participants wanted time estimates for each step of the interview process to set expectations.
- Some participants wanted contact information for the hiring team in order to follow up on their application.
- After gaining the participants' insights through card sorting, I next created a sitemap to help clarify my proposed information architecture for the redesign of Jazz.
- Once I established the IA, I next sketched out my proposed changes using paper & pen, prior to translating into a higher fidelity deliverable in Sketch.
- Once the Sketch prototype was ready, I created a clickable prototype in InVision and tested it with five users. Through user testing, I found:
- More headers and user prompts were needed.
- The numerical percentage job match feature alienated users, who felt judged by this.
- Keep the application form easy and left aligned.
- Make the personalized tracking link randomized, not the candidate’s name for security concerns.
- Include ability to email personalized tracking link.